It looks like Travis Scott is finally in go mode with his new album Utopia.
Billboards promoting the album have surfaced at multiple places in L.A. on Tuesday morning and there is a clock of sorts on the graphic which fans are trying to figure out in detail. According to some, Travis is hinting at a July 21 release date with the 7:21 position on the clock.
There is a lock combination graphic as you can see below which is trying to tell us something as well but it’s hard to say at this point with confirmation if July 21 is the actual date.
Billboards for Travis Scott’s “Utopia” have been spotted in Los Angeles 👁️ pic.twitter.com/5WRPF2DQRx
— Kurrco (@Kurrco) June 27, 2023
The billboards are also promoting the website findutopia.com and when you visit it, it redirects to Travis’ official website where a branding representing the Utopia era is displayed on the home screen.
In an interview with Pin-Up magazine earlier this month, Travis explained the meaning behind the title of the album which will be his first since 2018’s ASTROWORLD. “Utopia is something that people feel is so far-fetched and out of reach, some perfect state of mind. But you create it yourself,” he said.
“There are people who achieve utopia every day,” he continued. “They may not be the richest people with the dopest cribs, but it’s a utopia wherever they are, and that’s the most you can have. With every album, I live in these worlds in my mind — I’m trying to show people experiences where utopian things can exist, and you can enjoy yourself and have a good time. They can create energy that spews out magical things — new cures, new buildings, new avenues for people to move forward. People need to see that utopia is real.”