After the highly anticipated return of the “White Cement” colorway in March, Jordan Brand is gearing up to release another under-the-radar Air Jordan 3 retro colorway this year.
According to SoleSavy, the “Fear” Air Jordan 3 is set to release as part of Jordan Brand’s Holiday 2023 lineup. This style was originally released in 2013 as part of a multi-shoe Air Jordan retro “Fear” pack, which also included the Air Jordan 4 and Air Jordan 5. The pack pays homage to Jordan Brand’s “Look Me in the Eyes” advertisement from 2008, with a quote from the ad printed on the insoles of the sneakers.
Although we haven’t seen any leaked images of the 2023 “Fear” Air Jordan 3 yet, it is expected to be a faithful retro of the 2013 version.
Jordan Brand has not announced the release details for the “Fear” Air Jordan 3, but we will keep you updated if anything changes.
UPDATE (06/28): A first look at the 2023 “Fear” Air Jordan 3 retro has surfaced, thanks to @Kicksdong on Instagram. According to @zSneakerheadz, the style is expected to return on November 25 for a retail price of $210.