Sean “Diddy” Combs filed a lawsuit towards Diageo, accusing the London-based alcoholic beverage firm of racial discrimination. The spirits maker then ended its 15-year enterprise relationship with the Hip Hop mogul.
The partnership between Diddy and Diageo started in 2007 with Ciroc vodka. Six years later, the 2 events entered a three way partnership for DeLeón tequila. Diageo additionally produces Johnnie Walker, Guinness, Smirnoff, Baileys, Captain Morgan, and Tanqueray.
Diddy accused Diageo of ravenous his Cîroc vodka and DeLeón tequila of assets usually given to manufacturers related to white celebrities. He additionally alleged Diageo restricted DeLeon’s distribution to “urban” clients and an govt informed him if he had been Martha Stewart then his drinks can be extra widespread.
According to experiences, Diageo terminated its contract with Diddy as a result of he allegedly breached the phrases of their contractual settlement. Diageo additionally filed a movement to dismiss the music govt’s lawsuit filed in New York Supreme Court.
“This Lawsuit And Mr. Combs Are Not Going Away”
“Diageo attempting to end its deals with Mr. Combs is like firing a whistleblower who calls out racism,” says Diddy’s legal professional, John C. Hueston, in a press release to AllHipHop.com. “It’s a cynical and transparent attempt to distract from multiple allegations of discrimination.”
John C. Hueston provides, “Over the years, [Combs] has repeatedly raised concerns as senior executives uttered racially insensitive comments and made biased decisions based on that point of view. Diageo even acknowledged the problem by agreeing in his contract to treat DeLeon the same way it treated their other tequila brands.”
Diageo has denied Diddy’s accusations. Lawyers representing the corporate wrote in a court filing, “These allegations are nothing more than opportunistic attempts to garner press attention and distract the court from the fact that plaintiff’s breach-of-contract claim is entirely without merit.”
The authorized battle between Sean “Diddy” Combs and Diageo is probably going removed from over. Hueston additionally said, “[Combs] brought the lawsuit to force them to live up to that contract, and instead they respond by trying to get rid of him. This lawsuit and Mr. Combs are not going away.”