The newest sneakers from 1989 Studio are just one part of their highly anticipated upcoming show. Collaborating with PlayLab, the creative studio behind most of Virgil Abloh’s Louis Vuitton shows, Chaz Jordan is excited to showcase their joint creation to the world.
Jordan shares his excitement about working with PlayLab and their ability to understand his creative vision. He considers their partnership to be the third phase of 1989 Studio, with the previous collections drawing inspiration from classic Americana and iconic fashion moments.
The latest collection represents Jordan’s senior year of high school in Santa Monica, featuring pieces like jeans with leather panels, mohair sweaters, and graphic t-shirts combining the Chicago White Sox and Los Angeles Dodgers logos. Jordan plans to incorporate the most popular elements from previous collections into future designs, shaping the brand’s identity.
Prior to the show, Jordan discusses the inspiration behind his LV Don-inspired sneakers, his love for Kanye West, and his personal connection to the Louis Vuitton Don. He recalls his time as a college student, waiting in line for the Nike Air Yeezy 1s and how those experiences influenced his passion for luxury fashion.
Ultimately, the sneaker is a personal expression of Jordan’s adoration for the Louis Vuitton Don, a shoe he obsessed over but never had the chance to purchase. This strong emotional connection fueled his desire to create a similar sneaker for himself and his customers.