Nas & Hennessy Staff Up By way of Restricted Hip-Hop fiftieth Anniversary Collab


As one of many biggest rappers to ever contact a microphone, it’s no shock that Nas is displaying out for the style’s fiftieth anniversary. Nevertheless, these tributes would possibly are available sudden ways in which show the MC’s enterprise acumen. Furthermore, he and Hennessy are teaming up for a restricted version bottle with a “never-before-seen” “HenNASsy” brand for the event. After all, for these accustomed to the New York legend’s enterprise strikes and partnerships, this shouldn’t be information to you. In any case, the 2 have been companions for over a decade, with him changing into a model ambassador again in 2020.

Along with the liquor itself, the corporate additionally produced a movie to accompany the discharge narrated by Nas, set to be proven on July 20, the bottle’s launch date. The 49-year-old additionally collaborated with Bronx photographer Renell Medrano for his contributions, additional honoring town that birthed rap music. In previews of the movie, the rapper not solely showcases the brand new bottle with element, but in addition talks about why he loves the artwork type of hip-hop a lot. In accordance with the press launch, this collaboration will “showcase the breadth and depth of hip-hop tradition.”

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Nas’ Restricted Version Hennessy Collab For Hip-Hop’s fiftieth Anniversary

What’s extra is that this isn’t the one transfer that Hennessy made to rejoice rap’s 50 years in music. Moreover, they may even launch “Hennessy AI.bum covers,” which makes use of synthetic intelligence that converts selfies to distinctive album covers impressed by the style’s eras. It’s a part of the long-lasting cognac model’s Rep Yours marketing campaign, aiming to encourage “followers to indicate what hip-hop means to them via an immersive digital expression.” Regardless that AI is sort of the controversial matter nowadays, this looks like a extra healthful use of the know-how, and Nas’ cosign makes it all of the extra significant, particularly as new music is on the horizon.

One other Look At The Bottle

“It means loads to me to rejoice this legendary second in hip-hop historical past with Hennessy, a model that has supported me for over 10 years,” the rapper said. “Hennessy is a part of our tradition and continues to encourage generations of hip-hop followers, so I’m actually proud to share our new Restricted Version bottle with the world.” In the meantime, he additionally referred to as the style “the vibration of the individuals” in one other Instagram put up concerning the collab. For extra information and the most recent updates on Nas, preserve checking in with HNHH.

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