Nike CEO Confirms Kobe Bryant Line Will Relaunch This Summer


Just over two years ago, the sportswear world was shocked by the news that Nike and Kobe Bryant’s estate were ending their partnership due to a disagreement over a new contract. This led to a surge in sales of Nike Kobe products on the resale market, while new retail releases came to a halt. However, almost a year later, Nike and Bryant’s wife Vanessa announced a new long-term deal that would allow Kobe’s partnership with the company to continue.

Since then, Nike has been cautious about the Kobe product releases, focusing mainly on Kobe 4 and Kobe 6 retros that were inspired by Bryant’s late daughter Gigi, which played a crucial role in Vanessa’s decision to continue working with Nike. This year, there have been rumors about more Kobe releases, including an all-white Kobe 8 that may be connected to Kobe Day on August 24th. While there hasn’t been any official confirmation of the launch, some insights were provided during Nike’s Q4 Earnings Call.

During the call, Nike CEO John Donahoe discussed the future of the Kobe Bryant signature line.

“It’s going to be an exciting summer as we set the stage to relaunch the Kobe brand in advance of Kobe Day on 8.24,” said Donahoe.

Although Nike hasn’t provided specific details about what the relaunch will entail, it likely means that the Kobe line will resume regular product releases. Additionally, it’s expected that the Kobe 4 will be available in a new colorway during the holiday season, and the Kobe 6 was already released to NBA players in an exclusive “Black History Month” edition earlier this year.

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