Meet D4M $loan: Reigniting Philly and Jersey Club House Music

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In today’s music industry, standing out is crucial, especially with the constant stream of new artists releasing music. Enter D4M $loan, the rising star who brings his own unique sound, style, and raspy voice that has quickly become a viral sensation on social media, particularly on TikTok.


If you’ve heard his signature “rrruuuhhh,” then you already know it’s a D4M $loan record. His ability to switch from hard-hitting and aggressive to the bouncy Jersey Club style is a standout quality, and his day-one fans truly appreciate his versatility. In fact, D4M $loan and his late rap partner Skiano played a pivotal role in reigniting the Philly/Jersey Club house music scene for rappers in Philly when they released their song “Baby Shark” with a music video on Valentine’s Day 2020 in their hometown.

This happened even before Lil Uzi Vert dropped “I Just Wanna Rock,” although D4M $loan humbly states that he doesn’t need credit. Recently, he had the rare opportunity to chat with Uzi at the Roots Picnic, and Uzi knew exactly who he was.

At only 22 years old, D4M $loan describes himself as “one of the most unique creatives in the world. I ain’t going to say artist. Creative all around. Anything you could think of: music, fashion, lingo, business ideas, everything.”

With the viral success of “Swagg Talk,” which caught the attention of Lil Uzi Vert, and “Drive Who Crazy,” which caught the attention of Meek Mill, D4M $loan is excited to release his highly-anticipated debut album titled I Couldn’t Decide on July 28th. In addition to his music career, $loan has also made an acting debut in the TV show “Bel-Air” and will be featured in the upcoming film Old Heads.

AllHipHop recently sat down with D4M $loan in downtown Los Angeles, just one day after the BET Awards, where he attended. Read on as we explore his roots in Philly, his unique sound, his viral success on TikTok, his acting ventures, his passion for boxing, and much more!

AllHipHop: When did you discover your sound?

D4M $loan: Do you mean my signature “rrruuuhhh” sound or the Jersey Club style?

AllHipHop: Oh, are they two different sounds?

D4M $loan: Yes, they are. Even on my upcoming album titled “I Couldn’t Decide,” you’ll find the darker side, the one that goes “make me wanna get up!” with my raspy voice, or the Jersey Club side that goes “gang gang gang.” These sounds evolved naturally while I was in the studio, trying to be as different as possible. What’s something that nobody has done before?

AllHipHop: Tell us about how you helped reignite the Philly and Jersey Club house music scene.

D4M $loan: I’m really humble about it. Many people think I should be complaining that I’m not getting enough credit, but credit isn’t everything. I see everyone succeeding, and I know I played a major part in it. That means a lot to me, knowing that I contributed. During the 50th-anniversary celebration of Hip-Hop, I made a significant impact during those four years. Not everyone may understand it, but for those who do, I deeply appreciate it. Gangsta. [laughs] And when people hear my music, they ask, “damn, who are you?”

AllHipHop: Is your raspy voice something you have to consciously do?

D4M $loan: It kind of stuck with me. When I laugh, it comes out as a deep voice. It’s soothing. I don’t have a very loud voice like “whatchu mean….” No, it’s more like “whatchu mean make me wanna get up…” It comes effortlessly to me.

AllHipHop: When did you fall in love with music?

D4M $loan: I became infatuated with music after seeing and hearing about Biggie and Tupac. I watched their feud on YouTube and TV, and I was engrossed. My mom had a CD collection with artists like Tupac, Biggie, DMX, Teddy Pendergrass, and Lil Wayne. I paid attention to it, but it wasn’t until I saw Lil Wayne’s “Lollipop” music video that I knew I wanted to pursue music. The glamour and lifestyle fascinated me, and it made me fall in love with the idea of being an artist.

AllHipHop: Are you on TikTok?

D4M $loan: Yes, I just joined TikTok. I’m actually glad that I gained popularity before TikTok became big. I rose to fame through YouTube and Instagram, accumulating millions of views solely on those platforms. No Apple Music, Spotify, or other streaming platforms. Just YouTube, Instagram, and SoundCloud. Now that TikTok is in the mix, it adds even more fuel to the fire.

AllHipHop: How did you come up with your name?

D4M $loan: D4M $loan stands for “do it for Mir.” Mir was my brother who passed away, and we started rapping together. He drowned when he was 14, and he was my best friend. My real name is Sloan, but I didn’t want to go by Lil Sloan. It’s interesting because many rappers today have three-word abbreviations in their names. There’s EST Gee, PNB Rock, YNW Melly, NBA Youngboy, and so on. It’s crazy how I unintentionally fell in line with that trend. [laughs] I wanted to use my real name because it’s unique, especially in my city.

AllHipHop: Tell us about the upcoming mini-documentary.

D4M $loan: The mini-doc will shed light on the impact I’ve made and explain a lot in a short amount of time. It delves into my life story, including my upbringing and even what my teachers said about me in school. It almost brought tears to my eyes when I watched it.

AllHipHop: When will it be released?

D4M $loan: It will be released on July 28th alongside the album.

AllHipHop: What’s the album called?

D4M $loan: The album is titled I Couldn’t Decide. The name reflects the struggle I had in deciding what tracks to include, what style to go for, and even the number of songs and samples to use.

AllHipHop: Is this your first major project?

D4M $loan: Yes, this is my first major project and debut album. It’s my best body of work so far, and I’ve put in my heart and soul into it.

AllHipHop: What can fans expect from the album?

D4M $loan: Fans can expect a variety of vibes in every song, catering to different preferences. I pay close attention to the comments and know what fans expect and want from me. Some fans want another song like “Drive Who Crazy” or “Wolf N Demon.” I’ll be delivering songs in those categories and vibes. I’ve got bars, rap, swag, songs for kids, and tracks for the ladies.

@d4msloan

Tat tatt maaa maaaa ughhh just do thatttttt 🤦🏽‍♂️🔥🔥🔥🔥🔥🔥🔥🔥🔥CANT NOBODY IN THIS WORLD FW ME ON THIS TIP!!!!! #d4msloan

♬ D4M Sloan TapTap MaMa Dropping Soon – D4M Sloan

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I’ve seen comments from the ladies saying, “I just want him to say that in my ear. He doesn’t even have to rap. Can you make a whole song saying ‘rrruuuhhh’ in my ear?” So I made a song called “Tat Tat Ma Ma,” produced by Dj Slink. It was a hit on TikTok, with the ladies loving it. [shows TikTok] 23K people liked a comment saying, “you be talking them through it don’t you?”

AllHipHop: That’s hilarious. Which song is that?

D4M $loan: It’s called “Tat Tat Ma Ma.” Dj Slink produced it. It was supposed to be on the album, but we’re having trouble clearing the sample from Miguel’s “Girl with the Tattoo.” His team doesn’t want to clear it, so I might have to try different things, like getting someone else to sing on it. Although I can do that, there may still be obstacles preventing its release.

AllHipHop: That’s unfortunate because you wanted it to be a part of the project, right?

D4M $loan: Yes, I really wanted it to be on the album. It would have been great for the project. It’s disappointing, but I can still release it on YouTube because not everything is about streaming and money for me. It will still benefit my career and give fans a cherished record they’ve been eagerly waiting for. If Miguel’s team doesn’t support it, I have no choice.

AllHipHop: That’s a shame because you want it to be part of the whole package.

D4M $loan: Exactly. I wanted it to be on the project, and it would have been fantastic. It’s got me reminiscing now.

AllHipHop: What are the three things you always need in the studio?

D4M $loan: An Essentia water bottle, a friend with some weed, a dark studio, and some Lifesaver Gummies, the mixed flavors. I can eat them all.

AllHipHop: We loved seeing you in Bel-Air. Did you have any previous acting experience?

D4M $loan: No, it’s actually crazy. Even some of the extras who went to acting school asked me, “how long have you been acting? How did you get the role?” But this was my first time in that environment, and I didn’t know anything about it.

AllHipHop: It must have been a nice experience. They take good care of you on set.

D4M $loan: It was definitely a blessing, they really do take care of you. They provide food, you sit in trailers all day. It was a different experience for me. It felt like being in a class at school, where everyone has a character and you read the script. That’s how it is. You just have to remember your lines and keep a straight face for TV. You try to act it out and stay in character.

I was nervous, which is rare for me. But I didn’t want to keep messing up. There were so many people with different roles on set. Hold the water, hold the microphone, hold the cameras, and adjust the angles. They even apply fake sweat and sweep the floor when they’re done. It involves various tasks.

AllHipHop: In my interviews with artists, many of them have been rapping for over 10 years and have a desire to act. So for you to accomplish that early in your career is impressive.

D4M $loan: Yes, it’s definitely a blessing. Someone once said, “I’ve been acting for so long,” but I have to remember that while I may not have been acting, I’ve been building my name for a long time. I’ve put in a lot of work, which led to this blessing. Now, I’m eligible for more roles. I could even handle a lead role right now. But I haven’t focused on auditions yet because music has been my main priority. After the album drops, I’ll pursue acting and other opportunities.

AllHipHop: Let’s talk about Old Heads.

D4M $loan: I have a starring role as the villain in the movie Old Heads, which was created and directed by filmmaker Tony Chennault. It will be released on July 28th on the APEX streaming platform, the same day as my album.

AllHipHop: You have a love for boxing and training. Tell us about that.

D4M $loan: Boxing is something I love to do. I’ve been boxing since I was a kid. Unfortunately, I had to stop because I got hit by a car, which led me to focus more on rapping.                     

AllHipHop: How serious was the accident?

D4M $loan: I broke my ankle, and it was hanging out at an odd angle. I had to wear a cast. I was 17 years old at the time, and that incident made me shift my focus to music. I used to love boxing, and if it weren’t for the accident, I might be a professional boxer by now. It’s ironic because as a kid, I didn’t even enjoy training; I just loved boxing. Sparring with professionals in the gym, people who were better than me, was something I enjoyed. It sharpened my skills and made me better. Boxing is still a passion of mine, and I want to participate in celebrity boxing soon.

AllHipHop: Any favorite boxers?

D4M $loan: I like Canelo, Errol Spence Jr., Floyd Mayweather Jr., and legendary boxers like Sugar Ray Robinson and Muhammad Ali.

AllHipHop: Who are your top artists in rotation?

D4M $loan: I listen to Lil Poppa a lot. He’s one of my favorite artists, and I genuinely enjoy his music. I don’t even want to collaborate with him; I just appreciate his music and him as an artist and person. We have similar lives, and I resonate with his music. I also like NBA Youngboy, Drake, and A Boogie. But honestly, I mainly listen to Lil Poppa. If we got in the car right now, I’d play five Lil Poppa songs. Then I’d probably get tired and stop playing music. Oh, and my late brother Skiano was one of the greatest artists in the world. He rapped just like me, and people sometimes can’t even tell us apart. He had the louder “rrruuuhhh,” whereas mine is smoother.

AllHipHop: You’ve been mobbed by fans in the city. Tell us about that experience.

D4M $loan: I will never get used to that. Seeing how fans react, especially during performances, gives me the same feeling every time. Getting mobbed by fans is incredible. And the fans are different too. I was once mobbed by a group of friends at a Lil Tecca show, and they all had Snapchat, but nobody in Philly really uses Snapchat. [shows videos]

AllHipHop: Where was that? You had that many people?

D4M $loan: It was at TLA on South Street. Yes, experiences like that always give me chills. This video was taken at East Stroudsburg University, where the crowd sings the songs word for word every time. It’s hard to explain, but it’s pure love. You can truly feel the love.

AllHipHop: Is there anything else you would like to share with the fans?

D4M $loan: My album is dropping on July 28th. Stay tuned!

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