Lil Nas X has been announced as the global ambassador for Crocs. In this new role, the “Old Town Road” rapper will be featured in a campaign for a collection of platform and heeled Crocs.
“I’m always looking to take things to the next level, so I’m thrilled to partner with Crocs on this new elevated collection,” the 24-year-old performer said. “These new styles are amazing, and I know everyone will love them!”
The collaboration includes four new bold and colorful shoes: the Siren Clog, the Siren Chain Clog, the Mega Crush Color Dip Clog, and the Crush slide.
“Lil Nas X and Crocs are the perfect match, representing fearless and authentic self-expression and embracing inclusivity,” the brand stated.
This partnership adds to Lil Nas X’s growing list of brand collaborations.
Lil Nas X has previously worked with Coach and YSL Beauty, and has been featured in campaigns for brands such as Calvin Klein, Vitaminwater, and Uber Eats.
In 2022, Crocs collaborated with singer SZA on a Y2K-themed collection. The brand has also partnered with celebrities like Post Malone and Bad Bunny in the past.