Spotify is the king in the case of streaming music. By way of music-related movies, although, TikTok and YouTube appear to have a stronger foothold in that area. Now, although, it seems like Spotify is perhaps hatching a plan to have a extra distinguished video presence.
Bloomberg reports that Spotify is “contemplating including full-length music movies to its app,” and that they’ve “already begun speaking to companions in regards to the product, in keeping with individuals aware of the plan who requested to not be recognized as a result of they weren’t licensed to talk about it publicly.” Spotify declined to remark for the story.
In the meantime, Spotify CEO Daniel Ek just lately stated Spotify might elevate its costs quickly. He stated, “I feel we’re prepared to boost costs, I feel we now have the power to do this, but it surely actually comes all the way down to these negotiations [with major music industry stakeholders]. […] We did elevate costs in 46 totally different areas and markets final yr, and even in these markets, we had been nonetheless out performing. I really feel actually good about our capacity to boost costs over time — that we now have that capacity — and we now have plenty of knowledge now that backs that up. […] We’re working with our label companions to work […] to determine what’s one of the best alternative to do this. And that’s a extra advanced commerce. When the timing’s proper, we’ll elevate it.”