Barbie hits theaters on July 21 and has rapidly grow to be one of the crucial anticipated movies of 2023. In a re-contextualization of the character from the thoughts of Greta Gerwig, Barbie will go away “Barbieland” and enter the actual world to find the reality about herself. Starring Margot Robbie as Barbie Prime and Ryan Gosling as Ken Prime, the movie already has tens of millions hyped. This has solely been exacerbated by the efforts of social media and the Barbie advertising and marketing staff. From the official advertising and marketing staff, there was a wave of themed merchandise and associated merch. There was additionally the reveal of a sizzling pink Barbie Dreamhouse that could possibly be rented on Airbnb. Meanwhile, social media hyped a tradition battle between Barbie and Oppenheimer, which releases on the identical day. Elsewhere, there was the viral second by which followers found {that a} French translation of an official poster basically learn “she can do everything, he just fucks.”
However, one firm that’s unexpectedly benefitting from the Barbie hype is Pinterest. Founded in 2009, Pinterest was a quintessential a part of early 2010s web tradition. It fitted in completely with the picture filter, Hot Topic nostalgia, justgirlythings, “aesthetic” cultural wave that additionally gave rise to issues comparable to Tumblr’s reputation in the identical period. If you had been an “aesthetic” individual, you doubtless had a Pinterest and also you doubtless had a plethora of themed “moodboards”. However, Pinterest, regardless of being reportedly value a $1 billion, has died off lately. Except, it hasn’t as a result of whereas nonetheless simply chugging away within the background, it has seen a large spike in utilization due to the Barbie film.
Pinterest Flooded With Barbie Searches
Per TMZ, Pinterest has been flooded with searches associated to Barbie. Compared to May 2022, May 2023 noticed a bunch of searches spike. “Barbiecore” was up 980% whereas “Barbie Mood Board” was up 1280%. Elsewhere, “Barbie live-action” and “Barbie Margot Robbie” rose 1305% and 1630%. Finally, “hot pink chrome nails” rose 1465%. The world is getting on the Barbification practice. “Dua Lipa Barbie” (the singer each has a tune within the movie and can play “Mermaid Barbie”) noticed a 43-fold improve in searches. “Barbie adult birthday party” is up 12-fold.
However, Pinterest isn’t the one place the place Barbie has taken a agency maintain. While far more fickle in its searches, Tumblr has additionally seen Barbie pattern a number of instances over current months. However, given Tumblr’s consideration span, tastes, and long-standing tradition battle with “aesthetics”, the positioning has been far more in regards to the memes than the visible kinds of the movie. Furthermore, the discharge of Netflix’s Nimona has aggressively taken over the positioning in current days. Despite this, it’s clear that the impacts of Barbie are wide-reaching, even bringing issues like Pinterest again into the highlight.
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