Deion Sanders Reportedly Re-Signs Deal With Nike


His relationship with the Swoosh soured in later years and Sanders starting a long-term relationship with Under Armour in 2009. During a 2017 episode of “Sneaker Shopping,” Sanders informed host Joe La Puma that he labored with Nike designer Tracy Teague at to create the unique Diamond Turf and felt that he wasn’t adequately compensated. 

“That’s why I’m upset with them right now,” Sanders mentioned of Nike within the video. “We created these together, but they don’t want to seed me, they don’t want to direct deposit,” including he’d “never” work with the model once more and thought of himself an Under Armour man. 

Later, on a 2019 episode of “Full Size Run,” Sanders expressed frustration about Nike’s lack of involvement in his youth leagues and the actual fact he had by no means had a one-on-one assembly with co-founder Phil Knight. Sanders once more mentioned he’d by no means put on his retro Nikes, citing his loyalty to Under Armour. 

But immediately, Sanders shared an Instagram publish holding his authentic Air Diamond Turf and sporting a co-branded Nike long-sleeve shirt. “We coming @nike,” reads the publish’s caption. According to ESPN’s Nick DePaula, Sanders is formally again with the model.

The newest information comes after he was noticed in April sporting a retooled model of his Diamond Turf Max ’96 throughout the Colorado Buffaloes Black & Gold Day recreation. At the time, the understanding was {that a} clause in Colorado’s contract required him to put on Nike regardless of the Under Armour deal, however now it appears like there was extra to the story than initially believed.

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