Jay-Z’s Roc Nation Sports is changing into a worldwide participant within the sports activities business. Roc Nation Sports president Michael Yormark introduced a brand new partnership with the Italy soccer league Serie A. According to Deadline, this can be a “strategic partnership” wherein Roc Nation Sports will assist the premier Italian futbol league develop into a serious participant within the North American sports activities sphere. While the 2 sides initially joined forces in 2019, Monday marks the primary day of their official deal.
“We are super excited to help Serie A expand its brand throughout America,” Yormark mentioned, “while helping to develop meaningful commercial partnerships along with enhanced brand visibility.” Growth is the secret for Serie A, and Jay-Z is trying to develop each his sports activities empire and the profile of worldwide soccer within the United States. With the U.S. Women’s National Team being the head of soccer greatness and the Men’s National Team on the up and up, this can be a sensible time to enter an enormous take care of something soccer.
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