Dallas Mavericks star guard Kyrie Irving has inked an endorsement cope with Chinese sports activities model Anta. News of the signing was first reported by The Athletic and Stadium’s NBA Insider Shams Charania on Tuesday.
Shortly after the stories emerged final night time, Irving confirmed on social media that he had agreed on a five-year cope with Anta. According to Nick DePaula for the Boardroom, Irving will play within the model’s Shock Wave 5 for the beginning of the 2023–24 NBA season, along with his first Anta signature assortment releasing someday throughout Q1 of 2024.
One of the extra intriguing elements of this new deal is that Irving has additionally been named as Anta’s chief inventive officer. Irving has confirmed that within the function, he’ll assist join “like-minded trailblazers who’ve the imaginative and prescient to create and construct their craft to transcend the footwear and attire trade for generations to return.”
“Everybody comes into your life for a purpose,” Irving stated. “Some folks come into your life for a number of seasons. But only some will stick by you for a lifetime. I’m proud to announce that I’m partnering with Anta as chief inventive officer.”
Irving had beforehand been signed to Nike since 2014, however the Swoosh ended its partnership with the Mavericks guard in December 2022 after he shared a hyperlink to an antisemitic movie on Instagram.
In addition to Irving, different notable NBA gamers which might be at the moment underneath contract with Anta embody Klay Thompson, Gordon Hayward, and Alex Caruso.